The number of varieties it produces has increased over the years. The Classics assortment with jellies in blocks or shaped like little fruits has expanded to include seasonal products such as Easter eggs and little hearts. However Confidas has always remained faithful to its recipe for genuine fruit jellies by guaranteeing a minimum fruit content of 50%, 60% and even up to 70%, with no artificial colourings or flavourings.

Confidas was taken over by Luc Aelterman in 2017. Along with his team, Luc works every day to raise the profile of the Belgian company as a specialist in fruit jellies. With his years of R&D experience in the food industry, he is aware of the latest trends in confectionery. This means that a number of innovations are introduced every year, in combination with special requests from customers. These range from fruit jellies with two flavours to fruit energy bars for endurance athletes.

These innovations foster the further growth of Confidas all around the world. Today the company draws 80% of its revenue from exports. Throughout all this, respect for this traditional confectionery, a strong focus on quality and innovation, and thorough customer service have remained Confidas’ most important core values.